the more content there is the less useful it becomes (…) volume destroys value.

Having great content is not enough. Consider the context in which it will be consumed.

Think about the problem you are solving for your customer. Then tell that story in different ways — and tell it everywhere your customers go to seek authoritative information.

veo que la palabra contenidos está en boca de todos y en los procesos de pocos.

With a solid strategy, content can be as easy as shooting big fish in a small barrel

Good content = great teaching = more trust from consumers = less quotes from the competition = higher prices and margins.