Good curators become the people who decide what is news

Thinking of what they produce as information rather than content to be packaged, puts the focus on the value of that information to users, and the package or delivery system becomes secondary

there is only one person in this entire world who cares about you as much as you do: Your mom. So, unless your mom is your only customer, it’s time to think about how to make your digital presence about those who do buy from you.

Inbound Marketing = Get Found

Share. Don’t Steal. Take the time to give attribution, link backs, and credit

Behind each of the tools is a person. Do you have a story to tell that person?

When you’re excited about a piece of content, your enthusiasm shows in the sharing. So, choose content that triggers your interest.